Google is an American company that is most commonly known as a search engine.
Google is an internet search engine. It uses a proprietary algorithm that’s designed to retrieve and order search results to provide the most relevant and dependable sources of data possible.
Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” It is the top search engine in the world, a position that has generated criticism and concern about the power it has to influence the flow of online information.
Google is so dominant that the term “Google” can also be used as a verb, so that when someone searches for something on Google, they may say they “Googled” it
What Does Google Mean
Google began as a search project by Larry Page and Sergey Brin when they were Ph.D. students at Stanford University.
The search engine algorithm they developed was unique because it ranked pages not only based on their content, but on how many other webpages linked back to them.
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Page and Brin determined that links to a page were a sign of its online authority, and Google’s algorithm therefore returned more useful results, helping propel Google to become the most-used search engine.
Google’s algorithm was patented and named PageRank. The current search technology is based on some of these principles, but has evolved to the point where there are many more variables at play.
Although the corporation has since branched out to provide many other products beyond search, the search engine is still Google’s most popular service.
Although the company made it’s name as a search engine, and the vast majority of its income comes from advertising because of this, it has branched out into a number of areas such as cloud computing, software and hardware.
Recently the company moved into the mobile hardware market by creating its first phone, called Pixel.
The cloud unit of the company is called Google Cloud, which contains things like G-Suite, the company’s productivity applications like Gmail and Drive.
The company was originally founded in 1996 by Sergey Brin and Larry Page while students at Stanford University, California.
In 1998 the company was incorporated but then it held an IPO in 2004 to take it public again.
In 2015, the company announced its plans to reorganise its many interests as Alphabet. is the leading subsidiary of Alphabet and operates as an umbrella to its Internet interests. Following the restructure, Sundar Pichai became CEO of Google while Larry Page became CEO of Alphabet.
Searching for business
Brin and Page, who met as graduate students at Stanford University, were intrigued with the idea of extracting meaning from the mass of data accumulating on the Internet. They began working from Page’s dormitory room at Stanford to devise a new type of search technology, which they dubbed BackRub.
The key was to leverage Web users’ own ranking abilities by tracking each Web site’s “backing links”—that is, the number of other pages linked to them. Most search engines simply returned a list of Web sites ranked by how often a search phrase appeared on them.
Brin and Page incorporated into the search function the number of links each Web site had; i.e., a Web site with thousands of links would logically be more valuable than one with just a few links, and the search engine thus would place the heavily linked site higher on a list of possibilities. Further, a link from a heavily linked Web site would be a more valuable “vote” than one from a more obscure Web site.